Digital Marketing Manager

Canopy Biosciences is seeking an innovative and motivated self-starter who enjoys working in a fast-paced start-up environment to join our Marketing team. As Digital Marketing Manager, you will be responsible for the development and execution of the digital marketing strategy for Canopy Biosciences.

Key Responsibilities:

  • Develop and execute digital marketing strategy
  • Working with Product Management, identify digital marketing opportunities and develop digital strategy to support go-to-market plans
  • Plan and execute digital marketing campaigns including email, display, search, and retargeting
  • Design and execute lead capture and nurturing strategy, including implementation of marketing automation software
  • Collaborate with external agencies currently managing website development and SEO/SEM
  • Budget, optimize, and allocate resources across digital vehicles
  • Develop social media strategy
  • Identify target customers and design targeting strategies
  • Optimize website UX for eCommerce and lead capture conversion
  • Track, analyze, and react to key digital marketing metrics to drive conversions

Requirements:

  • Bachelor’s degree in Marketing, Business, Advertising, or related field
  • 3+ years in B2B digital marketing role
  • Life science experience a plus
  • Proficiency in marketing automation, CRM, social media advertising including LinkedIn, Google Ads, and WordPress
  • Ability to define, lead, and execute complex projects

To apply, email resume and cover letter to: info@canopybiosciences.com

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