Content Marketing Specialist

Overview

Canopy Biosciences, a Bruker Company, is seeking an innovative and motivated self-starter who enjoys working in a fast-paced start-up environment to join our Marketing team. As Content Marketing Specialist, you will be responsible for the development and execution of the content marketing strategy for Canopy Biosciences.

Responsibilities

  • Develop and execute content marketing strategy
  • Craft engaging content, including white papers, posters, presentations, emails, blog and web articles from existing data sets and publications
  • Research, write, and lay out content telling compelling stories
  • Working with Product Management, identify content needs serving customer education, SEO, and lead generation/capture
  • Drive traffic to website resulting in brand awareness and sales
  • Working with the Digital Marketing Manager, identify high performing content based on metrics from Hubspot and Google Analytics
  • Maintain editorial calendar and meet deadlines

Qualifications

  • PhD in Biology, Molecular Biology, or related field
  • Expertise in Oncology, Immunology, and/or Neuroscience
  • Excellent writing skills
  • Ability to craft compelling content from complex data sets
  • Proficiency in SEO, WordPress, Hubspot, Google Analytics, and/or Adobe Creative Suite a plus
  • Ability to define, lead, and execute complex projects
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